NEW EARTH is a limited edition collaboration with New York based artist Ali Gödil.

 

"NEW EARTH" invites you to take off your mask and sit with stillness.
To exhale. To return to something softer, quieter, and more essential.

Designed in collaboration with NYC-based artist Ali Gödil, this drop moves with the rhythm of introspection. It explores the space that opens up when we loosen our grip—on identity, on ego, on expectation. Through stripped-down statements and grounded, earthy gradients, New Earth becomes both a visual and emotional language of surrender.

With phrases like “Humility,” “Come do nothing with us,” and “Take off your mask,” these pieces call for a kind of quiet rebellion: not the loud kind, but the kind that sits cross-legged, unbothered, while the world runs in circles. It’s a refusal to be consumed by performance, achievement, or control. It’s choosing depth over display.

At the heart of the collection lies the belief that love is not about holding on, but letting be. That happiness isn’t somewhere far ahead—it’s right here, when we release the urge to chase. That we are at our most free, our most true, when we let go of the stories we’ve told ourselves and simply exist—with compassion, with clarity, and with grace.

Let go. Stay present. Welcome to New Earth.

a btx limited edition drop