NoiseRecords and Browntoast's  "منشأ - genesis"  drop
is the first album on a sweatshirt. 

unlock exclusive music with unique animations by scanning the QR code on the sweatshirt label,
choosing a track and pointing your mobile camera at the globe icon printed on the front.

The sweatshirt’s back elements pay homage to a unified Arab world spearheading culture and creativity in the global music industry, unbound by boarders.

it is adorned with custom calligraphic stamps representing each nation in the Middle East and North Africa.